Apple and Google and, to a lesser extent, Microsoft, have a huge lead in the smart phone mindshare race. Some might argue that the lead is unassailable.

> You may have heard of the operating system Tizen (you may even know how to pronounce it: tie-zen, not tee-zen or tiz-zen).
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> But the chances of it running your smartphone are slim, about the same as having had one of its predecessors or rivals: Maemo, Moblin, MeeGo, Bada, Ubuntu, Sailfish or Firefox.

Hard to argue with that. So why do these companies persist? Are they tilting at windmills? Or, perhaps, are they pursuing the next wave?

> Instead, attention is shifting to winning a share of a potentially bigger pie: the software that runs your car, camera, fridge, smartwatch or TV. The thinking here is that if web-based operating systems like Firefox or Tizen can gain a foothold in those internet-connected devices, they could then gain broader acceptance among users and app developers on mobile, too.

Interesting discussion of the internet of things and emerging markets.