Samsung came out with two new commercials directly trashing Apple products. The first one leans on the fame of LeBron James, comparing the iPhone to the relatively gigantic Galaxy Note 3.

The voiceover reminds me of the old “The Future” Macintosh spots. I find the commercial obvious and annoying.

The second spot directly takes on the iPad pencil ad voiced by Bryan Cranston, leaving all subtlety and elegance on the cutting room floor. These ads are just plain mean. Rather than highlight the value of their products, Samsung finds points they can exploit to make hollow claims showing their products are better. I’m not a fan of this approach.