Nintendo President Satoru Iwata had a pre-scheduled strategy briefing to announce the companies planned direction. As expected, Iwata stuck to his guns, saying that Nintendo would continue on its path to make console and hand-held consoles and games. He did address the issue of porting hits like Zelda and Super Mario to mobile devices.

But Iwata was resolute that Nintendo would not take Mario mobile, just a day after Chinese computer maker Lenovo Group Ltd declared its mobile ambitions with a deal to buy Google Inc’s Motorola handset division for $2.9 billion.

He said mobile devices had a role as marketing tools to help potential customers “understand the wonder of Nintendo games,” although those games would still need to be played on Nintendo consoles.

The way I read this, that last bit seems to support the rumor (reported Tuesday) that Nintendo characters might appear on iOS and Android in some marketing form, perhaps as a mini-game or advertisement.

Iwata also teased a new personal health strategy.

The CEO was vague about the details of the new health business, hinting that the device or service could be used “beyond the living room” unlike the sports and fitness games available for its Wii and Wii U consoles.

“I’m sure you’re thinking of Wii Fit, but this is not like anything we have made before,” Iwata told a briefing of analysts and reporters.

“Looking after your health requires effort and many people quit quite soon after starting something. But we, as an entertainment company, can help people get over the difficulty of continuing their efforts in a fun way.”

Nintendo will continue down the path of more tightly binding the 3DS and Wii-U. Currently, the Wii-U has its own game pad. Not clear if that means merging the game pad and 3DS architectures.

He also said there would be a merging of handheld and home game console software architecture, suggesting that users would be able to download and play the same game across platforms in the future.

Iwata and his Board also announced that they would take a pay cut. I love this move. It signifies solidarity. I hate the idea of a CEO or President getting a big bonus while their companies languish.

Iwata announced on Wednesday that he would take a 50 percent pay cut for the next five months, while other board members would reduce their salaries by 20 percent, after admitting the company had failed to convince customers of the merits of its Wii U console.