Each question in the quiz presents some dialect options. You pick the option that feels most comfortable to you.
Most of the questions used in this quiz are based on those in the Harvard Dialect Survey, a linguistics project begun in 2002 by Bert Vaux and Scott Golder. The original questions and results for that survey can be found on Dr. Vaux’s current website.
The data for the quiz and maps shown here come from over 350,000 survey responses collected from August to October 2013 by Josh Katz, a graphics editor for the New York Times who developed this quiz. The colors on the large heat map correspond to the probability that a randomly selected person in that location would respond to a randomly selected survey question the same way that you did. The three smaller maps show which answer most contributed to those cities being named the most (or least) similar to you.
With each answer you provide, the quiz shows a map showing what your choice says about where you are from via a distribution map. I took the quiz and it did an excellent job picking up the place where I grew up.