If Apple is going to make inroads into the console gaming space, this is an experience they will have to exceed. The Kinect voice recognition has gotten better than on the 360 (as you’d expect), and more solidly integrates with the OS.

Voice controls are now a system-level process that runs in the background while you’re using an app or game. You can call out, “Xbox, snap friends” while playing a game to bring up your friends list on the side of the screen, without even pausing. Then there are the handy app-specific shortcuts activated by voice commands. “Xbox, watch Comedy Central” let me jump straight to watching the channel even from another app, for instance.

This is certainly a step towards the magical computer/living room holy grail of integration. Just a step, since this is not a desktop experience. You won’t be editing documents or creating emails on your Xbox One. But definitely a solid step forward.

Aside from voice, the most significant system-level feature enabled by the Kinect is the ability of the Xbox One to log a user in automatically based only on their visuals. The first time you set up the system, it takes you through a 30-second process where you log in to your Microsoft account. Kinect then builds a personal profile it will associate with that account based on facial recognition but also the camera’s basic skeletal model of your body. This process forms a unique biometric ID that the Kinect uses to automatically identify a user, logging them in to Xbox Live and bringing up a personalized menu that includes their recent apps and favorite items.

Another step forward. Touch ID works well on a phone and is a solid security solution. But it is still an active solution (meaning you need to take an action to achieve your goal). The ability to walk up to your Xbox One and have it automatically log you in is a passive solution. Remains to be seen how secure this form of biometric profiling is, but not so sure security is as big a requirement in the living room, where you have more control over physical access than you do with your laptop or phone.

The process of unlocking your device based on some form of biometric has lots of room for improvement and is a real opportunity for the company that gets it right. There are keyless deadbolts for your front door that allow you to unlock your front door remotely via a Bluetooth signal from your phone. There’s an app that lets you knock on your phone to unlock your computer, also accomplished via Bluetooth (read the comments before you buy).

Point is, this is a wide-open, wildly innovative field. Apple has a real opportunity here. The living room is like the Wild West. Still untamed, still full of possibility.