I applaud T-Mobile’s efforts to make their way into the already crowded iPhone and iPad space. But this iPad rollout just strikes me as ham-handed:

T-Mobile CEO John Legere tweeted today to clarify his company’s free 200MB monthly plans for iPads on its network. He reiterated that “everyone” gets 200MB of free data with no strings attached.

Earlier today, customers trying to buy iPads on T-Mobile were told they would have to pay a $10 monthly fee to access the “free” data, contradicting an offer from last week.

That is a sure way to squander any good-will gained. If your plan is to buy your way into the market using the iPad data plan as a loss-leader, then get the word out to your staff, make sure everyone is on the same page.