Kids around the world are signing up for the Hour of Code, an effort by code.org to demystify the art of programming, to bring more young folks into the field. Their mantra is “Every student in every school should have the opportunity to learn computer science.”

The official video, shown below, features people like Bill Gates, Mark Zuckerburg, Jack Dorsey, Ruchi Sanghvi, and many many more. A worthy cause.