Amazing to me that journalists (take the term with a grain of salt) like this keep their jobs.

In Apple’s January quarterly earnings conference call, Cook warned analysts, “the supply chain is very complex, and we obviously have multiple sources for things. Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant for our business.”

Cook continued to recommend that analysts not base their predictions on supply chain “checks” throughout 2013. However, a series of analysts have continued to issue “supply chain check” reports that fueled headlines despite being, more often that not, completely wrong.

And yet this habit continues. Yeesh.