Piper Jaffray analyst Gene Munster just released data from their latest semiannual teen survey. Interesting read. Three things jumped out at me. In the three survey periods (Fall ’12, Spring ’13, Fall ’13):
- iPhone ownership climbed steadily (40%, 48%, 55%). Shocking numbers for a device Samsung portrays as uncool.
- Expected next phone purchase: iPhone as next phone increased (62%, 62%, 65%). Android also increased, but with a much smaller share (22%, 23%, 24%).
- On the tablet side, Android marketshare is growing (plan to buy an Android table: 16%, 24%, 28%), while iPad plus iPad Mini drops (75%, 68%, 64%). Why add iPad and iPad Mini? Seems right, since Android does not break out their numbers by form factor.
My gut reaction to the tablet numbers is that the tablet share change is due to the ongoing maturation of the tablet market. The iPad mini was not around for the first survey and Android tablet use is still finding its level, at the cost of the existing iPad. Looking forward to the next survey.