An SEC Form 8K alerting the commission that those 9 million sales represents a material change in the company’s prospects for its fiscal fourth quarter, which ends Saturday. “Apple expects total company revenue for the fourth fiscal quarter to be near the high end of the previously provided range of $34 billion to $37 billion,” the company wrote, “and expects gross margin to be near the high end of the previously provided range of 36% to 37%.”

Sales are so over-the-top great, the company has to tell the SEC.