One billion dollars in 3 days. Wow. For comparison, it took Call of Duty: Modern Warfare 3 16 days to hit $1B, back in January 2012. Then Call of Duty: Black Ops 2 hit $1B in 15 days this past December. 3 days is astonishing.

Grand Theft Auto has been keeping Take-Two afloat during the down times, as the series has an extremely long tail (the volume of sales over time following release). Not only does a new release spike revenues, but it also incentivizes gamers to investigate the back catalog (sometimes spurring purchases of already owned games on new platforms). GTA V will be even more significant should the title see staggered releases on PC and next-generation platforms (as I suspect it will). At this point, Call of Duty is going to have a nearly impossible time beating GTA’s sales this year, ending a four-year streak.

With numbers like these, it is no wonder that Apple has added support for game controllers into iOS 7. Will game controller support be the force that erodes the chasm between iOS devices and traditional consoles like the Xbox and PlayStation? Time will tell.