Neil Young has long been working on an alternative to CDs and digitally encoded music formats. His Pono Music project is an attempt to significantly raise the bar on music fidelity.

The key difference between Pono and industry leaders such as iTunes or Spotify is Young’s focus on audio fidelity. An avowed enemy of the CD, Young now wants to “save listeners” from the MP3. “The simplest way to describe what we’ve accomplished is that we’ve liberated the music of the artist from the digital file and restored it to its original artistic quality – as it was in the studio,” Young wrote. “Hearing Pono for the first time is like that first blast of daylight when you leave a movie theatre on a sun-filled day.”

Perhaps he is tilting at windmills, but he is persistent and getting a fair amount of attention, especially from professional musicians. Time will tell.