AT&T’s been running a hilarious string of ads over the past few months featuring an adult interviewer asking kids questions. The kids come up with hilarious responses to his question, and his earnest, deadpan response is part of the fun.

The actor who plays the interviewer is Beck Bennett, and according to this Adweek article, the kids’ responses to his questions are unscripted, which makes the ads even more charming and hilarious.

BBDO is the agency behind the “It’s Not Complicated” ad campaign.