Jennifer Siebel Newsom implored gaming entrepreneurs to feature strong women in their games, rather than highly-sexualized figures, at today’s Game Developers Conference.

The wife of California Lt. Gov. Gavin Newsom, Siebel Newsom explored this issue when producing and directing the documentary film Miss Representation, which is highly critical of the media and entertainment industry’s portrayal of women.

Women make up a small percentage of the gaming industry – 12 percent, according to a member of the panel. What’s more, they’re relegated to marketing and support roles more frequently than development and design positions.

Until there’s better gender parity in the video game business, chances are this isn’t going to change dramatically.