“The iPhone app will bring in an incredible amount of revenue this year … mobile will be the majority in Q2,” Lerer told VentureBeat after the panel. “It’s a beast. This is where our guys are.”

According to the report, Thrillist’s annual revenue is in the vicinity of $40 million. That’s a lot of iPhone activity.

He said they have an Android app too, but it doesn’t create nearly the same amount of activity as the iPhone app.