We at Zite were sad to hear about Google Reader’s impending demise. Google Reader and Zite have always been complementary products: GR providing news from sources you’ve subscribed to manually and Zite giving you news algorithmically-targeted from the whole web.

Since Google Reader is dying, we created a replacement in Zite that doesn’t depend on Google’s infrastructure. From start to finish, in six hours.

People were worried about what would replace it when Google announced that it was killing Reader. Doesn’t look like there was much to worry about. Zite’s one of the first out of the gate with a replacement, but I doubt that it’ll be the last.