“We obviously are interested in bringing out new ideas, but at the same time we also have our hands full with trying to bring many of our popular franchises to new systems,” he said. “So, the struggle for us then becomes, how do we find the balance in there and try to deliver the content that people want while also surprising them with something new?” Miyamoto said.

As Jony Ive is to the industrial design of Apple products, video game designer Shigeru Miyamoto is to the games that run on Nintendo’s consoles. He’s created some of Nintendo’s most successful video game franchises and characters, like Mario, Donkey Kong and the Legend of Zelda.