Developers aren’t owed anything by Apple – it’s about customers

“We’re assuming that we are owed by Apple or Google the right to get our content in front of an audience. Well that’s not the case,” he said. “Apple and Google’s mission is to make the customer experience the best it can be, and to make sure that they can find games that they love. It doesn’t mean they have to make your game the one that the player finds.”

Sure, the App Store would suck if developers didn’t create products for it, but Clark makes a very good point: It’s not Apple’s (or Google’s) job to promote your product – that’s your job.