When dealing with jerks and trolls both online and off, you have a choice: you can engage and try to get them to see the error of their ways, or you can avoid them, ignore them, and move on with your life. Most of us already know that ignoring jerks is the best way to deal with them, but a new study from Baruch College (CUNY) brings the point home, and explains why it’s better for your health, too.

Of course, if we at The Loop shunned jerks, then there’d be barely anything to report on. But we’re jerks too. Don’t shun us. We crave the attention.