What Apple understands and its critics did not (and still do not) is that many people, from all walks of life, simply appreciate nice things. They accuse Apple of pretension and elitism, but it’s they, the critics, who hold that the mass market for phones and tablets is overwhelmingly comprised of tasteless, fickle shoppers who neither discern nor care about product quality.

I think Apple and the buying public have proven Gruber right. People do want nice things and they are willing to pay for quality.