So, the man fell to earth. Does it matter?

Esquire:

Red Bull Stratos was, by all criteria, a PR triumph. Fifty television channels covered the jump live, seven-million people watched it stream online, and @redbullstratos has 235,000 followers and counting. But beyond the dazzle, beyond the slickness and the spectacle, is Felix’s achievement really that important?

I won’t ruin the writer’s conclusion for you but what do you think? Was it “just” a corporate sponsored PR stunt? A “leap” forward to science? Something else?