People have been comparing the similarities between Apple products and older Braun products. However, there are big differences between that and what Samsung has done.
But to me, it’s about the difference between drawing inspiration to create something new, versus slavishly copying to create something derivative.
Ive’s designs for Apple apply the Braun aesthetic to devices that depart widely in purpose and function from the original Rams-crafted products. Samsung took Apple’s design for a smartphone and applied it directly to…a smartphone. And then tried to pretend that they didn’t.
Exactly.