Everett Rosenfeld for Time.com:

The Dub the Dew campaign must have seemed like such a good idea at the time. After all, letting the Internet choose the name for a green-apple infused soft drink is great marketing and helps build brand loyalty, right? What could possibly go wrong? But promoters forgot just what they were dealing with when soliciting the opinion of the masses — these were, after all, the same people who exiled rapper Pitbull to a Walmart in Alaska. As could have been expected, the results of Dub the Dew were so offensive and useless that the entire promotion needed to be shut down.

It’s worth noting that the promotion wasn’t Mountain Dew’s dewing doing – it was a pizza restaurant, apparently.

Anyway, some of the names the griefers came up with are absolutely hilarious, totally inappropriate and wrong. I’m still chuckling.

Note to Jim: Never, ever leave it to our readers to decide anything about the site. Heaven only knows what they’ll come up with.