Dan Pearson for Gamesindustry.biz:

EA’s answer to Steam, digital distribution service Origin, will be coming to Mac, Android and Facebook soon, as well as smart TVs.

The news came from Peter Moore, EA’s COO, during his keynote speech at Gamescom, the annual video and computer game show in Cologne, Germany.

Origin lets users buy and download EA video games directly from EA, rather than going through another game store. At the moment it supports PC and console platforms, but EA is planning to expand its reach.

EA games are already available for the Mac through the Mac App Store and through other online stores; the company has worked extensively with TransGaming to produce Mac versions of some of its titles, which TransGaming sells through its own GameTree Mac online service. It’ll be interesting to see how or if EA expands its offerings with this move.