Wall Street Journal:

Apple’s latest iPad model went on sale quietly on Friday at a retail location in Beijing where unruly buyers and sullen crowds had marred past releases. Roughly 40 customers quietly lined up Friday morning outside the Apple Store in Beijing’s high-end Sanlitun shopping and restaurant district. They waited within a cordon surrounded security personnel and reporters. Store doors opened at 8 a.m. without disturbances.In May 2011, customers who lined up for new white iPhones scuffled with employees, leading managers to lock the doors.For the launch of the new iPad, Apple instituted a system new to the location in which buyers were required to take reservations beginning on Thursday, the day before the launch. Customers were then given a set time to pick up their devices.