Surface: Microsoft’s enterprise bulwark against the iPad

Justin Watt, via Daring Fireball:

Integrating iOS and thinking of mobile development in parallel with desktop software development for this many users isn’t an easy or quick task and for that reason the Surface may succeed very well in the enterprise. It’s more of the same.

This really goes to the heart of where Microsoft’s strength may be with Surface: It’s running Windows. And while it’s a new version, it’s essentially the same operating system (and ecosystem) that IT people around the world have depended on since the early 1990s. That’s why Watt entitled his post “Goliath Wants David’s Market,” and there’s a big grain of truth there.