Adam Haworth:

We all know Ping is kind of shit. Well, not kind of. It is shit. But I’ve been thinking recently (dangerous, I know) and I reckon there are a few ways that it can be rescued. Apple’s failed attempt at “social” is not dead yet.

I don’t think Apple knows what to do with Ping. That seems clear because users don’t know what to do with it either. I don’t know that a separate app is the way to go because social networking and sharing is such an impulsive decision — it almost has to be done on the spot.