CNET:

Sprint Nextel is banking that its unlimited data plan will continue to set its iPhone apart from the others — even when the next version arrives.If the next iteration of the iPhone arrives with LTE, Sprint will continue to offer a no-strings unlimited plan, CEO Dan Hesse told CNET.Hesse believes the decision to stick with unlimited has been a boon for the company, drawing in new customers who wouldn’t have otherwise considered the carrier.

He may very well be right. My next iPhone might be one from Sprint.