Apple on Wednesday introduced a new third-generation model of its Apple TV interface with higher-resolution video support, now capable of natively displaying 1080p video. It still costs $99. Available for pre-order today, the device will be on store shelves beginning on March 16, 2012.

Featuring a new interface that Apple calls simpler and more refined, the Apple TV streams content from nearby Macs and iOS devices using AirPlay and Home Sharing, and can also connect to the iTunes Store and other services, including Netflix, Vimeo, Major League Baseball, NBA, NHL and YouTube. It can also be used to stream music or share photos. iPhone 4S and iPad 2 or later users can use AirPlay Mirroring to show their screen contents on the Apple TV.

The previous-generation model, which looks similar, was limited to 720p video resolution. Inside is the A5 microprocessor used in some iPhones and iPad models. Like the previous-generation model, it requires a TV set with HDMI interface in order to work.