WSJ:

Apple is also working on its own television that relies on wireless streaming technology to access shows, movies and other content, according to people briefed on the project.In the recent meetings with media companies, the Apple executives, including Senior Vice President Eddy Cue, have outlined new ways Apple’s technology could recognize users across phones, tablets and TVs, people familiar with the talks said.

This is going to be big. Even though its competition has warning of Apple’s plans, I don’t think they understand the scope of Apple’s plans.