Marcelo Somers:

Companies like HP are more excited about telling people who they are and what they do instead of showing it through their actions.I’m a big fan of branding as a process of defining who you are, but the failure of business today is that we’re breeding a generation of employees who are more excited about telling than showing.

One of the things that Apple does really well is delivering technology and products. It doesn’t make promises before a product is released, but rather it wows people when it goes to market.