Reuters:

What happens is that when you order a Kindle Fire […] it comes with your Amazon account information preloaded, along with “1-Click” ordering. That means anyone who is holding that device can place an order, whether it’s their account or not. No prompts come up to confirm the purchase or ask for a password.So that means that the itchy fingers of toddlers can click way, including the 3-year-old daughter of Scenic Labs founder Jason Rosenfeld. He says his daughter was using the device and clicked on an image of a children’s product that appeared on the screen because it was in his shopping history — he had browsed the item while holiday shopping on his PC.

I admit, I chuckled a little reading this. Of course a kid is going to tap the pictures.