Brent Simmons on trying to read a news story:

I was there because I just wanted to read something. Words. Black text on a white background, more-or-less. And what I saw — at a professional publication, a site with the purpose of giving people something good to read — was just about the farthest thing from readable.

This is exactly why Peter and I changed The Loop. It’s about the content and with the help of $3 per month memberships from readers (which includes a full text RSS) and weekly sponsorships from companies, we are able to provide a readable Web site.