Farhad Manjoo, for Slate.com:

Is Android trying to be elegant, like the iPhone OS? Does it want to be starkly minimalist, like the beautiful Windows Phone? Does it have its own, completely different take on the mobile interface? I can’t tell. Like previous versions of Android, ice cream sandwich doesn’t settle on an aesthetic: As you go from app to app, everything about the design changes.

Farhad’s talking about Android 4.0 (a.k.a. Ice Cream Sandwich), which Google has apparently redesigned using “ethnographic research” to make it a better user experience. Sounds like they’ve missed the mark, if Manjoo’s experience is any example.