Matt Alexander:

Reading on an iPad is fine, but for long-form writing, the e-ink experience is the best option available. While I would like to support the underdog, the Nook, I am simply too involved in Amazon’s ecosystem to look back now. Prime is a truly great service, and with its continually growing benefits, I can’t see myself diluting my shopping habits purely for e-books. I wish B&N the best, and I admire their leg work, but for now, I’m definitely on board with Amazon’s offering.

I still don’t get the Kindle.