Matt Alexander on CBS turning down Apple’s offer for streaming TV:

The streaming model works. Once you’ve experienced the joy of watching what you want, when you want, it’s difficult to go back to regular television consumption. And yet, here we are, listening to another CEO stick his fingers in his ears and hope to God his business stays on track.

The way we consume media is changing and like the music industry had to change, the TV business has to change too. Apple is leading the push for media consumption and consumers are following them. Companies like CBS have to embrace these changes or die.