Apple has been incredibly successful over the last decade, but yet there are people out there that always think they know better.

Jason Perlow for ZDNet talking about what Apple must do:

If we have learned anything at all from the company’s most recent 3rd quarter sales figures, we must ultimately recognize that Apple’s revenue is highly based on an annuity or semi-annuity model of repeat customers. Repeat customers are bread and butter, but it does not create growth.

Clearly Apple has not grown at all over the last 10 years. They don’t rule the smartphone market, iTunes doesn’t sell any songs or movies, and the App Store is sure to fail any day now.

This is just ridiculous. What we learned is that the news cycle was able to convince people that a new iPhone was coming in June, July, August and September — but it didn’t come until October. Apple’s quarterly sales have been solid for years, and that’s in all product categories.

Sometimes it’s hard to even find an iPhone or iPad.

Post-Jobs, Apple must exist in a world of constantly improving commodity technology being created by its competitors and enterprises seeking next generation, integrated mobile and desktop solutions that the company is not currently offering: Products which are arguably more open and can more easily attract the partners needed to create solutions.

Why would they need to do that? Apple can continue making the products it does and innovate the markets it enters without lowering itself to making the crappy products its competitors do.