An excerpt from John Buck’s book “Timeline”:
Jobs approached Adobe Systems, and asked them to create a consumer version of Premiere that Apple could bundle with the unreleased Mac code-named Kihei. With Apple’s future still uncertain, and Premiere sales growing on the Wintel platform, Adobe said no.
Like so many other things, Jobs was driven by a belief that he was right. When Adobe said no, Jobs created the applications division at Apple that gave us so many great apps over the years.