I came to California this week to attend Apple’s iPhone event, but I also stopped by to see the guys at BAMM.TV.

Being a musician and a fan, I was interested in what this new company was doing to help artists and bands gain popularity and momentum in their careers. The quick answer — they’re doing a lot.

The basic story is this: BAMM works with the artist to record HD videos of a few of their songs at no cost to the band. The company then has exclusive worldwide distribution rights for the videos.

Through their partnerships with cable companies and mobile companies like Samsung, users are able to purchase subscriptions and the individual videos.

You might think that the publicity for the bands would be incredible, and it is, but BAMM takes it a step further. BAMM shares any profits with the artist 50/50, so the band gets exposure, but the also get paid.

I’ll have a more in-depth story on BAMM in the coming weeks, but I was so impressed with what I saw, I wanted to let everyone know.

Mark my words, you’ll be hearing a lot from these guys.