Navigon AG on Thursday announced the “second generation” of navigation apps for iOS (and Android), coming this fall. Current users will be eligible for free upgrades to the new versions, according to Navigon.

Gerhard Mayr, Navigon vice president, said that the new generation of apps caused his company to “go back to the drawing board” with new, better ways to manage and update maps and a more intuitive user interface.

The new MyMaps function is one of the cornerstones of the new product design philosophy. Users will be able to pick which map regions are downloaded to their device. This frees up storage capacity on the target device, since you’re only loading maps for the areas you want (say, the USA). The company offers quarterly map updates through a service called “FreshMaps,” and that includes updated Points of Interest from NAVTEQ – through a one-time fee, for the life of the product.

The simplified user interface of the iPhone product lets users switch between different pages with animated menus. Map zoom and rotation is easier and Points of Interest can be added to a map by tapping them.

This is the first significant change to Navigon’s product roadmap since Garmin completed its acquisition of Navigon earlier this year.