Apple, under the direction of Steve Jobs, has taken a unique approach to Wall Street and Apple’s share price. On May 26th, 2010, Apple overtook Microsoft in market capitalization and became the largest technology company in the world. Less than a week later, Kara Swisher asked him about the monumental event during an interview at the 8th annual All Things Digital Conference. Even though Steve called it a “surreal” moment for “those of us that have been in the industry a long time,” he also noted that it “doesn’t matter very much” because “it’s not what’s important” since “it’s not why any of our customers buy our products.” In a 2008 interview he did with Fortune magazine, he explained what is important at Apple: “We just want to make great products.”

Matt Richman takes a look at what Apple should do with all of the cash it banked over the years, but the real gem of the article for me is how Apple is run by people and not businessmen.

Apple is one of the smartest run businesses in the world, but I’ve always had the feeling the Steve Jobs was making products that he wanted to use himself. The other side of that coin is a company that makes products to meet budget constraints or delivery deadlines.

I’ll take an Apple product any day.