Mozilla VP of products Jay Sullivan calls HTML5 “the longer-term answer” to problems caused by Adobe Flash.

“With Firefox 4, Internet Explorer 9, and Chrome, to the extent that we provide functionality in enough browsers, then the developers will switch over to HTML5, especially in mobile, where you can’t have Flash popping up on every page just to do some little animation. The idea that you’d have to embed an entire instance of the Flash player just to play a 30 second audio clip? It’s crazy.”

What’s more, Flash causes more crashes in Firefox than any other plug-in, according to the company.

Firefox VP: Flash is going away [Fast Company]