Speaking at the Evolve In London Conference, Microsoft Game Studios’ Kieron Connell said that his company won’t simply roll over and let Apple dominate the smartphone market, even if it faces stiff competition.

‘I think there are too many people with too much money invested to let Apple win in terms of flooding the entire market,’ Connell told listeners.”

MS: “Too many people with too much invested to let Apple win” [gameindustry.biz]