It may not be what those of us that use Apple TV all the time wanted to hear, even if we knew it was the truth. Apple’s COO Tim Cook on Tuesday summed up how Apple feels about the device. “Apple TV is still a hobby,” Cook said at the Goldman Sachs annual tech conference. “We’ve been very clear about that.”

First reported by AppleInsider, Cook said Apple considers it a hobby product because its sales don’t match those of the iPod, iPhone or computer. While the news may not be good today, the product isn’t dead.

Cook confirmed that Apple will continue to invest in the Apple TV because they believe “something’s there.”