Google on Monday announced its latest acquisition — the purchase of mobile advertising company, AdMob, for $750 million in stock. Of course, Google has its own Web and mobile advertising venture with Adsense, but the company said the AdMob acquisition would enhance its expertise and technology. Google also said it would give advertisers and publishers more choice.

While some people around the Internet have worried that the purchase might reduce competition, the overall sentiment has been positive so far.

Google said in a statement that it expects to offer significant benefits including the ability for advertisers to better engage mobile users with AdMob’s ad formats; publishers and developers will be able to monetize their content more effectively, which has benefits for the wider mobile ecosystem; and users will see more relevant ads and ultimately get access to more ad-supported content and applications — improving their mobile experience.

The company posted an FAQ on its Web site for interested users.