In a note sent to iPhone developers on Thursday and seen by The Loop, Apple gave the thumbs-up to in-app purchases for free apps. This means that developers can make a free app and sell content from within the app itself. Until now, developers were only allowed to use the in-app purchases in paid apps.
“You can also simplify your development by creating a single version of your app that uses In App Purchase to unlock additional functionality, eliminating the need to create Lite versions of your app,” reads the note from Apple. “Using In App Purchase in your app can also help combat some of the problems of software piracy by allowing you to verify In App Purchases.”
This is great news for developers that can offer content and upgrades. Hopefully it won’t lead to longer waits on app approvals as Apple sifts through what content is being sold in the apps.