This was interesting to me for several reasons.

First, there’s the opportunity to get to know Jeff Williams, to hear him talk, tell a story. Given that Apple Design now reports to Jeff, he has new importance in the product design side of Apple.

I also appreciated the anecdote at the heart of this video. It starts at about 50 seconds in. Jeff talks about Steve Jobs carrying around one of the original iPhone prototypes and complaining about the plastic screen getting scratched. The story is being told in the Corning factory where the iPhone glass is made.

Final observation, this factory is in Kentucky, and that’s Senate Majority Leader Mitch McConnell to Jeff’s left (the right side of your picture). This was filmed in 2017, in Harrodsburg, Kentucky.