Kirk McElhearn:

One of the more interesting apps in iOS 12, which Apple released this week, is Measure. It uses augmented reality (AR) to calculate the length, width, and area of items. This is a complex process, which involves having the iPhone or iPad calculate the distance between its camera and the object your are measuring in order to determine the object’s dimensions.

The problem is that it is not very accurate.

Kirk and I went back and forth on Twitter about the Measure app yesterday. I love the concept, but as Kirk (and a number of other folks) weighed in, it became clear that the app was not accurate, at least for us.

Read Kirk’s post, check out his examples. Better yet, grab yourself a tape measure and try the app out for yourself.

My hope is that Apple figures this one out quickly. Measure could be an incredibly handy app to have. But if it doesn’t work, it has the potential to cause problems, especially if you are making decisions based on its measurements.