John Gruber commented on Jason Snell’s post this morning lamenting on how he feels that Apple is a hardware and software company, and not a services company. Gruber said:

I think it’s even worse than that. I think Apple’s (Cook’s?) interest in increasing revenue from Services is keeping them from doing what’s right — increasing the base iCloud storage from 5 GB to something more reasonable.

I just don’t want to believe that Apple is keeping us at a minuscule 5 GB limit merely to increase services revenue. The problem is that we don’t seem to have any other reasonable explanation for the limitation. I have a 200 GB limit on my iCloud account that I pay for monthly, so I guess if that is the reason, it’s working.

We’ve been saying it for years now, but it’s time for a significant increase to the base iCloud storage.