CNBC:

Apple CEO Tim Cook has explained why the company is making a big push into original TV programming.

Last August, Apple said it wanted to spend about $1 billion acquiring 10 TV shows. Since then, it signed deals with Oprah Winfrey, Steven Spielberg’s Amblin Television, and Sesame Workshop, among others. It also hired Jay Hunt in October, a broadcasting executive best know for bringing “The Great British Bake Off” and “Black Mirror” to BBC’s Channel 4.

“We hired two highly-respected television executives last year and they have been here now for several months and have been working on a project that we’re not really ready to share all the details of it yet, but I couldn’t be more excited about what’s going on there,” Cook said, apparently hinting at a rumored subscription content bundle.

I find this aspect of Apple’s future business to be fascinating. They have the luxury of being able to take their time and “do it right” or, at least, do it their own way. I wouldn’t bet against them accomplishing whatever their goals are.